Greystar Adds Mary Craddock to European Portfolio Management

London, UK, 15 January 2025 – Greystar, a global leader in the investment, development, and management of high-quality real estate across the living sector, has appointed Mary Craddock as Managing Director - Portfolio Management, Europe, with responsibility for separate client accounts. Mary will report into Daniel Breeden, who leads the team.

Mary will oversee Greystar’s relationships with its joint venture partners in Europe driving growth and returns for each of the local market build to rent (BTR) or purpose-built student accommodation (PBSA) strategies across Europe. Her wealth of experience and proven record of accomplishment in managing diverse real estate portfolios will be critical as Greystar continues to diversify its offering to provide homes to underserved rental customers. 

Mary has amassed more than 20 years of experience in investment and asset management working with top-tier private equity real estate organisations in Europe, the US, and Japan. Prior to joining Greystar, Mary was Managing Director at Lapithus Management LLP where she developed and built the investment and asset management strategy for the Apollo European Core Plus real estate platform. Her extensive experience spans various sectors, including PBSA, residential, retail, office, and logistics, with a specialisation in managing joint venture structures and creating value.

Daniel Breeden, Managing Director - Portfolio Management, Europe, said: "Since we started in Europe, we have been focused on building strong local teams to provide regional solutions for our capital partners, making it easier to access housing in our seven markets. Our 30 years of operational expertise and long-standing relationships with capital partners continue to set us apart, helping us meet the high demands of the housing market with unmatched service and integration.

"With a significant European portfolio now under our belt, Mary's appointment marks an exciting step forward as we continue to offer comprehensive solutions that resonate with investors and ensure optimum asset performance."

Mary Craddock, Managing Director, said: “I have witnessed Greystar’s impressive growth in Europe and the UK over the past decade, and I am thrilled to join the team at such a dynamic time. I look forward to contributing to the continued expansion and success of the business, working closely with our valued partners to unlock new opportunities.”