A diverse group of friends walking through a lively college town, carrying backpacks and wearing headphones, smiling and enjoying each other's company.

5 Benefits of Living in a College Town

Written by Greystar
Edited by Greystar
Community Life January 22, 2025

What is a college town? A college town is a community built around a major university, creating a unique environment where education, culture, and business intersect. While many think living in a college town is only for students or young adults, these places offer so much more. Families, retirees, and investors find them appealing for the vibrant lifestyle, cultural amenities, and economic resilience they provide. Living in a college town brings access to enriching experiences and practical benefits, making it an option worth considering for any age.


1.  Affordable Cost of Living

Living in a college town is often an affordable choice, with businesses and amenities geared toward budget-conscious residents, including students, young professionals, and families alike. College towns frequently feature lower costs across essentials, thanks to local demand for accessible dining, shopping, and recreation.

For example, Edinburg, Texas—a college town with a median rent of around $850 and a median household income of approximately $53,000—creates financial flexibility for residents by offering budget-friendly housing and low-cost activities. Edinburg and several other Texas towns, including Brownsville, McAllen, Nacogdoches, and Killeen, consistently rank high on affordability lists, making them attractive options for cost-effective living.

At Greystar.com, we feature a variety of properties across Texas, complete with interactive map search tools to help you locate your ideal college town and take full advantage of the financial benefits these communities offer.

 


An aerial view of a picturesque college campus featuring academic buildings, winding walking paths, and lush greenery, all framed by a vibrant sky with soft, scattered clouds.

2.  Vibrant Cultural and Social Scene

College towns are known for their lively cultural and social scenes, with events and activities that appeal to a wide range of interests. Universities often host concerts, theater productions, art exhibits, and seasonal festivals, many of which are open to the public and feature low-cost or free entertainment. Campus events foster a sense of community, allowing residents to enjoy university resources without needing to be enrolled.

Beyond campus events, local establishments add to the town’s energy. Restaurants, bars, and coffee shops host live music nights, trivia contests, and open mics, creating year-round social opportunities that bring neighbors together. For instance, The Varsity in Ann Arbor, Michigan, offers residents a perfect location near the University of Michigan, right in the heart of this vibrant community. The Varsity’s furnished studios and spacious apartments provide the convenience of campus life, with downtown Ann Arbor’s dynamic events just a short distance away.

Living in a college town means being part of an active community with enriching social and cultural experiences at every corner!




3.  Educational and Lifelong Learning Opportunities

Living in a college town brings unique educational opportunities for residents beyond traditional student life. Many universities give locals the chance to explore classes, attend public lectures, and participate in lifelong learning programs designed for all ages. College towns are ideal for residents looking to stay intellectually engaged, with easy access to workshops, seminars, and cultural activities often hosted by the university.

The University of California, located just a short drive from Parker Apartments in Berkeley, is an example of a campus fostering lifelong learning. The university supports “non-traditional” students, including adults returning to education or pursuing higher learning later in life. With dedicated advisors for non-traditional students, the university encourages a welcoming environment for residents of all ages.




4.  Diverse Job Market and Career Growth

College towns feature a strong job market that extends far beyond academic positions. Universities often employ thousands of people in fields like administration, research, healthcare, and technical support, providing a range of stable, fulfilling career paths. Additionally, the presence of a university can boost local industries, creating jobs in sectors such as engineering, technical consulting, accounting, and legal services. This diverse job market makes college towns appealing for professionals across various fields, with opportunities for career growth and professional development.

In Cambridge, Massachusetts, home to Harvard University and MIT, the local job market thrives with industries that support universities and other businesses. At Atmark Apartments, residents can tap into Cambridge’s strong job market, which includes positions in manufacturing, finance, education, and more. Living here means enjoying convenient commuting options, with the added benefit of community involvement, campus amenities, and a wide range of professional resources.

 

 

A group of people sitting around a table in a college setting, studying and engaging in lively discussion with smiles on their faces, surrounded by laptops, notebooks, and coffee cups.

5.  Access to Quality Healthcare and Economic Stability

College towns often provide residents with high-quality healthcare, especially in areas with teaching hospitals. These hospitals, staffed with top medical professionals and specialists, are a significant draw for families and retirees who prioritize reliable healthcare. In many of these towns, primary care is more readily available, with nearly 100 fewer people per primary care physician than the national average, leading to shorter wait times and more available care.

In addition to healthcare benefits, college towns are often economically stable. With a consistent population of students, faculty, and staff, these areas experience a steady demand for housing, dining, and other services, making them attractive to investors. For long-term residents, this stability offers peace of mind and fosters a resilient community, appealing to people across all stages of life.



Your Ideal Next Home

Living in a college town combines cultural, educational, and economic benefits that appeal to people of all ages and lifestyles. From budget-friendly living options and a vibrant social scene to lifelong learning opportunities, career growth, and reliable healthcare, college towns create a thriving environment that’s both enriching and practical. 

If you’re considering a move, explore Greystar’s housing options in the college town near you for a community that’s both engaging and welcoming!



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